April 2012
11 posts
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“Facebook looks for designers who are ‘builders’.”
– Kate Aronowitz, Facebook’s Design Director
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Creator of Big Omaha brand gives insight, a look... →
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Making more things in America →
Quirky is hoping to make more things in America because it sees benefits in being close to manufacturing technology. “The amount of creativity that happens when you are standing next to a machine that’s making hundreds of thousands of things is much greater than when you are working 4,000 miles away,” says Mr Kaufman. “Your mind is spinning as to what else you can design for the machine to...
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Retiring the Term: "Brand Identity" →
To simplify this complicated mess, we propose that brand and identity are synonyms, defined as brand is above. Brand identity, however, is unnecessary jargon. To us, brand identity is equivalent to saying rectangular square, food chef, or hot water heater — it’s nonsensical wordiness.
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