QR codes with apps like Scan.me make it possible for businesses and publications to take what is in the real world or to the digital world (the Internet). In a recent episode of The Industry Radio Show, special guest Jonnie Hallman and co-founder Drew Wilson discussed the idea of QR codes.
At roughly the 20 minute mark Drew brings up the win-win situation by using QR codes to take them out of your physical store by offering them a reward to come back (into the physical world). And Jonnie mentioned how almost cheesy the QR code is, which is basically a modified, plain black and white barcode.
And this isn’t no game that might’ve been announced at E3 recently.
Thing is is publishers have been pushed to create a digital magazine to reap the benefits. But, there are benefits to a printed publication so what is another solution or fix?
The Layar creator enables publishers to integrate digital content with print media and give their readers a very dynamic reading experience. If you want to give it a try, download the Layar app and head to this page on Dough’Nut to give the cover page a try!
Layar Creator places the power of interactive print at everyone’s fingertips. Layar is the world’s easiest way to activate print media with digital content. It’s a self-service web application that lets anyone infuse static pages with interactive experiences.
- Reblogged from Kuvva Blog - Celebrating Creativity