Microsoft is being creative and different with their Internet Explorer 9 advertising. We showed you earlier how they’ve implemented their advertising on The Verge with the “less browser. more verge.” slogan.
At The Next Web they’ve created a dedicated page that if you were using IE9 to view the site would see 24 hours prior to others (that’s what they say). Across The Next Web they organize their content by various “channels” and this one is called “Microsoft IE9”.
In the tech publication space, Microsoft is certainly working with sites like The Next Web and The Verge to create an advertising experience that is beneficially useful and great. Designing ads can be much more than displaying images and text in a dedicated location.
- Source thenextweb.com