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Creating the Designer Fund Visual Identity

A logo alone cannot communicate all these values, but we knew if we could capture one or two of the important ones we would have a mark that would resonate with the community. The first few months involved a lot of sketching and ideating. We worked with Matt Stevens, a talented designer out of North Carolina, to visualize many of the concepts we had in our sketchbooks and to produce a few new ideas. He also really helped us think through tone/voice by producing various mood boards. Though many concepts came close, none of the marks quite nailed it and we decided to push further.

Notes

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