Designing a Phenomenon: Student Designs Inspire a New Approach to Voting - by Matt Luckhurst
Our class “Designing a Phenomenon,” taught by Brian Collins and me, is an intensive fourth-year honors class at the School of Visual Arts in New York City. It is solely focused on a designers’ ability to influence and change behavior.
Inspired by the GOOD community’s Take Back Tuesday challenge, we asked our students to create a new phenomenon around the act of voting. The election of the president should be cause for a celebration around the most important act every American can do: get out and vote. Every four years we debate the reasons for the deep interest in the election on one hand, but the apathy people exhibit around voting on the other.
Featured design by student HeeSang Lee: For election day “We’re Closed”