The Verge or really Vox Media knows how to work with advertisers. Here is a new series called, “Verge Favorites” that looks at what the Verge Staff is into at the moment.
You’ll notice there is a Starbucks ad and “presented by Starbucks …” This ad doesn’t appear anywhere else on the site except for this post.
This isn’t the first time The Verge and Vox Media have done something like this. Usually when they release the newest episode of their ever-popular show called On The Verge they have a dedicated page with advertising meant for that episode at that time.
More media companies need to figure this relationship out because Vox Media might have something here. Here’s more what they’ve done with advertising: Example 1, Example 2.
Microsoft is being creative and different with their Internet Explorer 9 advertising. We showed you earlier how they’ve implemented their advertising on The Verge with the “less browser. more verge.” slogan.
At The Next Web they’ve created a dedicated page that if you were using IE9 to view the site would see 24 hours prior to others (that’s what they say). Across The Next Web they organize their content by various “channels” and this one is called “Microsoft IE9”.
In the tech publication space, Microsoft is certainly working with sites like The Next Web and The Verge to create an advertising experience that is beneficially useful and great. Designing ads can be much more than displaying images and text in a dedicated location.
We’re launching tomorrow! (2.1.12) Here’s our welcome screen and be sure to visit our site at 12:01 AM CST. Our site is resimplify.co OR resimplify.us
Milk Carton Displays Freshness Level…
Designer Ko Yang has a new concept for helping shoppers spot expired products both in the store and at home. Named “Expiry Date/The Things Far Away Beyond Numbers”, it uses a graphic that changes as time passes to better illustrate the freshness of the purchase, in this case milk. The more time that passes, the more the graphic will climb up the carton.
An article on A List Apart by @markboulton
The flash of inspiration is important, and so is the final product, but pay attention to the bit in between.