Resimplify

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For Google’s money making strategy being advertising they know how to create their own ads and sell what they’re building. This ad, shown above, is remarkable. It displays how the experience works with an added remix composition.

Google Chrome is quickly becoming the standard browser. With 310 million active users there is no question that Google is doing something right.

In late 2008, Google Chrome was released and faced heavy competition from the then leader Firefox, Internet Explorer, and Safari. But, what Chrome lacked was the cross platform usage which includes using the browser on the ever popular iPhone and iPad devices. That’s all changed.

Today, Google announced that you can now have your Chrome browser be on those devices. Many tech reviews and people on Twitter have mentioned their move from Safari to Chrome. 

Why Chrome? It’s fast, it’s secure, and it was the first to introduce the all-in-one address bar to make searching easy. It also was the first to eliminate the title bar with focus put on the tab functionality.

On top of all of this they were able to have many developers create extensions and apps to only enhance the Chrome experience. The focus is clearly put on user pleasure. The growth came from a strong push in the advertising both on YouTube, Google’s homepage, and actual television of which Microsoft is seeing as an avenue to promote Internet Explorer 9 (they love dubstep). 

Sure many see it Google Chrome as just a browser. But, really this is Google’s operating system that is being built on top of existing OSs. Mind blown? We are. 

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Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen.

Apple will most likely buy this (maybe) as they have shied away from a touchscreen desktop or laptop. The interaction created is similar to the experience on any iOS device but without the awkward feeling (maybe). 

The debate here is motion over touch. While motion is cool and has been successful in games or other purposes where it makes sense there is a great deal of gratification from a touch interface.