Font inspired in the plastic industry.
- Source behance.net
Font inspired in the plastic industry.
Andrew Kim set out to rebrand Microsoft as a company of the future in just 3 days. This was an experiment called “The Next Microsoft”. He came up with a new font for “microsoft” as well as an icon called “slate”.
In Kim’s experiment he does leave out the application for Xbox, Microsoft’s entertainment empire, which with the slate design would fit perfect in creating the “X”. We are in favor of the slate as it creates this icon for Microsoft that can be applied across their various products. The Windows icon is more recognizable than Microsoft’s “M” in a square. With the slate, Microsoft would be branded across on products in a clever, but logical way.
Here are the highlights of this experiment:
I decided that Microsoft needs to be a brand that represents the future. Be slightly aggressive unlike Apple and Google’s friendly marketing. Promise to deliver the future today. Be almost science fiction.
The Windows brand is legendary but does not represent a progressive image. It feels outdated and has connotations that aren’t helping Windows Phone and Surface.
The new logo for 2012 (perspective four paneled window) is radical but does not shed the past. The window in perspective is also visually uncomfortable when applied on products.
Microsoft is showing a progressive vision that was missing in the company for years. This is however tainted by a branding effort that simply does not inspire people.
The next Microsoft is build around a belief and passion for the future. Innovation and progress is engraved into the culture and expressed to the public in a bold and mysterious fashion.
Stumbled upon font style testing? Or this could be web-type, browser error (using Chrome).
What looks to be bold or regular turned into a regular or light style of the font. We like the new way as the old and current (as of now) way is the bold/regular style.
Which style do you prefer on The Verge?
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“Your turn Tumblr and Facebook” says Twitter with their new flying #Twitterbird.
Twitter has officially said this and never will. Facebook has matured with a 900 million user count so the word “facebook” or just letter “f” is a good enough symbol. Tumblr could come up with something but now that the infamous Twitter has forgone their “t” for branding they can ensure that will be their “t”.
Keep in mind though, despite Twitter being strict on what not to use anymore there will still be people out of the loop and two lowercase “t”s will be around.
Symbols without any typography are powerful, but that’s not to say you can make a specific letter or font spelling out your name with the specific colors be just as powerful. It’s a matter of choice. I like where Twitter is going.
ISTD - It happened on this day
The newspaper questions our relationship with world news, and juxtaposes my 5th Birthday with Operation storm, Croatian military attack on Serbian Krajina. 2 very different typographic approaches help to highlight the massive chasm between the subjects, with the idea to create a tension on the page to illustrate how these events happened at the same time yet completely ignorant of one another.
Special thanks to @gerrenlamson … we want to create our own type.
Creating a piece consisting of the vintage and names of the first 25 wines reviewed on the show (Daily Grape)
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Illustrated typography done by @gerrenlamson
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A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design.
Five Simple Steps is truly great!