Advertising doesn’t just have to be a static or interactive image on a webpage these days. In the age of the Internet there are opportunities for creativity to be brought to a new level. A new level where advertising can be designed in a way that is attractive other than in just visual form is happening.
The Verge is making this happening by working with the advertisers. Vox Media runs the advertising operations for The Verge and Jim Bankoff, Chairman and CEO of Vox Media, mentioned how they are doing things differently.
As you can see by the two images above Vox Media has worked with advertisers like Microsoft and Lenovo. Sure, sponsors for podcast shows on The Verge is a step forward in advertising becoming more “attractive” and integrated into the content. But, what Vox Media has worked out with Microsoft and Lenovo is a bigger step forward.
Internet Explorer ad is: “less browser. more verge.”
Lenovo ad is a dedicated page for their products. It’s like a full-page interactive page that blends in.
Advertising designed here is more product integration than product placement. What was once a static or stationary interactive infomercial is an “attractive” piece of content that paid the bills.
The challenge is more work being done in the relationship as well as ensuring people know the difference between the editorial content and the advertising content.
Advertising can be better designed and Vox Media is taking this step forward that others should pay attention to.