The Art of Logo Design
Here’s some highlights to take note:
- An expression of what you stand for
- What is your personality?
- It’s a mask
- A great one needs to be memorable and simple
- Can it be recognized as a favicon (16 x 16px) and on a billboard?
- With time it will build equity
- And look fresh for a long time (timeless) like Coca-Cola
- One’s logo is like fashion
Brand, packaging, product, furniture, interior, fashion, interaction, web, transport, service, retail, building, and graphic.
What would you change about this list?
“Your turn Tumblr and Facebook” says Twitter with their new flying #Twitterbird.
Twitter has officially said this and never will. Facebook has matured with a 900 million user count so the word “facebook” or just letter “f” is a good enough symbol. Tumblr could come up with something but now that the infamous Twitter has forgone their “t” for branding they can ensure that will be their “t”.
Keep in mind though, despite Twitter being strict on what not to use anymore there will still be people out of the loop and two lowercase “t”s will be around.
Symbols without any typography are powerful, but that’s not to say you can make a specific letter or font spelling out your name with the specific colors be just as powerful. It’s a matter of choice. I like where Twitter is going.