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Just in time for the Olympics. Uber comes to London.

Paul Sawers of The Next Web talks with Uber CEO and Co-Founder Travis Kalanick about launching in London today.

Whilst Uber has been gaining traction for the past two years in most of the US’s main cities, as well as in Canada and France, Travis was quick to point out that London has been on its radar from the beginning. “In many ways, London is the most sophisticated and competitive transportation market on the planet”, he says.