Resimplify

Behind the scenes of the upcoming Offscreen Magazine issue. 

I spent the afternoon checking in on the production of the next issue here in Berlin. Bastian from AZ Druck was nice enough to give me a proper tour and introduced me to all the various steps of the printing process. It was really impressive to see what actually goes into producing high quality print products.

Making magazines 2.0 by bridging the gap between print and digital media

QR codes with apps like Scan.me make it possible for businesses and publications to take what is in the real world or to the digital world (the Internet). In a recent episode of The Industry Radio Show, special guest Jonnie Hallman and co-founder Drew Wilson discussed the idea of QR codes. 

At roughly the 20 minute mark Drew brings up the win-win situation by using QR codes to take them out of your physical store by offering them a reward to come back (into the physical world). And Jonnie mentioned how almost cheesy the QR code is, which is basically a modified, plain black and white barcode.

And this isn’t no game that might’ve been announced at E3 recently.

Thing is is publishers have been pushed to create a digital magazine to reap the benefits. But, there are benefits to a printed publication so what is another solution or fix? 

Meet Layar:

The Layar creator enables publishers to integrate digital content with print media and give their readers a very dynamic reading experience. If you want to give it a try, download the Layar app and head to this page on Dough’Nut to give the cover page a try! 

Layar Creator places the power of interactive print at everyone’s fingertips. Layar is the world’s easiest way to activate print media with digital content. It’s a self-service web application that lets anyone infuse static pages with interactive experiences.

We’re not only inspired by the work of Pixel Union but this is our first encounter of #storyboard.
We’re certainly looking at Tumblr as a platform to power…

Liam Sarsfield of MetaLab on Building Tumblr Themes
The idyllic seaside city of Victoria, British Columbia, is home to MetaLab, an interface design agency that’s discovered a profitable business in custom-built and à la carte Tumblr themes. So profitable, in fact, that themes are the main work product of a spinoff company called Pixel Union. Creative director Liam Sarsfield has strong opinions on what makes design beautiful — and how best to make it.
When was MetaLab formed, and by whom?
MetaLab was founded in 2006 by our commander-in-chief, Andrew Wilkinson. He had gone off to journalism school thinking that he wanted to change the world; he quickly realized that that wasn’t the way that he wanted to do it. He took up residence in his parent’s basement, and that’s how it started.
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High-res

We’re not only inspired by the work of Pixel Union but this is our first encounter of #storyboard.

We’re certainly looking at Tumblr as a platform to power…

Liam Sarsfield of MetaLab on Building Tumblr Themes

The idyllic seaside city of Victoria, British Columbia, is home to MetaLab, an interface design agency that’s discovered a profitable business in custom-built and à la carte Tumblr themes. So profitable, in fact, that themes are the main work product of a spinoff company called Pixel Union. Creative director Liam Sarsfield has strong opinions on what makes design beautiful — and how best to make it.

When was MetaLab formed, and by whom?

MetaLab was founded in 2006 by our commander-in-chief, Andrew Wilkinson. He had gone off to journalism school thinking that he wanted to change the world; he quickly realized that that wasn’t the way that he wanted to do it. He took up residence in his parent’s basement, and that’s how it started.

Read More