Boxcutters are useful both for opening packages and settling scores. But I wouldn’t need to use one if packaging tape could be opened on its own, and if deadbeats would pay me my money on time.
Design can’t do anything about the latter situation, but it can solve the former. Rip Cord, a concept currently under development at Quirky, is a brilliant idea for packaging tape whereby a string is embedded along the tape’s centerline.
The aim of BP&O is to share thoughts and opinions on branding and packaging from around the world.
From the packaging of Amazon’s Kindle Fire to now Google’s Nexus Q is safe to say that Apple has pushed the envelope of good packaging for hardware.
The Nexus Q in itself is a great looking piece of hardware. And all the steps leading up to putting the sphere in your hands is a good experience as well.
Everything is clear, simple, and concise. What might seem like an experience that rushes you to see touch the hardware inside becomes a savory moment.
If you haven’t, it’s worth reading what Richard Baird has to say about packaging.
Brand, packaging, product, furniture, interior, fashion, interaction, web, transport, service, retail, building, and graphic.
What would you change about this list?
Milk Carton Displays Freshness Level…
Designer Ko Yang has a new concept for helping shoppers spot expired products both in the store and at home. Named “Expiry Date/The Things Far Away Beyond Numbers”, it uses a graphic that changes as time passes to better illustrate the freshness of the purchase, in this case milk. The more time that passes, the more the graphic will climb up the carton.
