Designers Anonymous designed an interactive print poster. If you don’t think print can be interactive, think again.
An interactive poster designed to promote our first lecture at Norwich University College of the Arts, where it all started for us.
The poster featured our censor strip logo followed by ‘reveal all’. The censor strip is made up of a series of perforated tabs.
As the tabs are removed our name is gradually revealed.
Once removed each of the tabs contain the date, time and venue of the lecture on reverse.
QR codes with apps like Scan.me make it possible for businesses and publications to take what is in the real world or to the digital world (the Internet). In a recent episode of The Industry Radio Show, special guest Jonnie Hallman and co-founder Drew Wilson discussed the idea of QR codes.
At roughly the 20 minute mark Drew brings up the win-win situation by using QR codes to take them out of your physical store by offering them a reward to come back (into the physical world). And Jonnie mentioned how almost cheesy the QR code is, which is basically a modified, plain black and white barcode.
And this isn’t no game that might’ve been announced at E3 recently.
Thing is is publishers have been pushed to create a digital magazine to reap the benefits. But, there are benefits to a printed publication so what is another solution or fix?
Meet Layar:
The Layar creator enables publishers to integrate digital content with print media and give their readers a very dynamic reading experience. If you want to give it a try, download the Layar app and head to this page on Dough’Nut to give the cover page a try!
Layar Creator places the power of interactive print at everyone’s fingertips. Layar is the world’s easiest way to activate print media with digital content. It’s a self-service web application that lets anyone infuse static pages with interactive experiences.
