Uber’s co-founder and CEO, Travis Kalanick, is all about using the positives of math and analytics to provide a state-of-the-art service. This user experience continues to be iterated upon. In the video begin at the 25:00 mark.
Also worth checking out Uber’s blog related to the matter.
Brand, packaging, product, furniture, interior, fashion, interaction, web, transport, service, retail, building, and graphic.
What would you change about this list?
High-res
When you find something you want to view later, put it in Pocket.
The team behind Pocket is the same team that brought us Read It Later. Saving and organizing things on the internet has been something being worked on for some time now. Favoriting and bookmarking is not enough anymore nor is it what we want to do now. Twitter has turned the function of favoriting something into basically recognizing or liking that tweet. Bookmarking is still done, but the main problem is that many times you end up with a library of bookmarks that you first find out-dated over time and secondly it is just not needed when the rate of content creation and consumption is only getting higher.
Today we want something that can easily save and organize the content we want to look at later. And now there is more content that we want to look at later that isn’t strictly text. This is where Pocket has truly out done itself.
The app isn’t perfect, but what truly stood out was the entire signup process.
As the introduction to Pocket video (below) explains what this app/service is all about for the user, the whole signup process truly educates the user.
First things first, we need to get a few things set up so you can start saving items to your list.”
Next (button)
Save right to Pocket from the apps and browsers you are already using! Just choose ‘Add to Pocket’ when sharing a page.
Learn More (button)
Next (button)
Extensions and bookmarklets make it super simple to save in one click from any computer. We’ll send you instructions on how to get set up.
Email Me Instructions (button)
Next (button)
View your content on your favorite device, be it a mobile phone, tablet or computer.
Email Me Instructions (button)
Next (button)
Your Pocket account is ready to go. Now, go save things to your list!
View Your List (button)
“Your List is Empty” “It is easy to add content to Pocket.”
Learn How to Save (button)
This will start the whole process over again.
As you can see it’s a 5-step process and the most interesting thing is how they gave the option to email the user the instructions.
Learn more about this app in a review on The Verge by Thomas Houston.
A good user experience is one that explains itself and through interface design users learn. Now yes an introduction video is important for marketing processes, but you want your users to embrace your app or service as fast as possible with ease. Certainly a signup process like this is very educational but the level of push hinders the user experience.
Are signup processes good? I’m arguing that if you don’t need one your product or service is only going to be that much better in terms of design. Or is this a special case?
